Mini Mania, Inc Updates largest Mini Cooper Website on the Internet

Released on = June 27, 2006, 1:10 pm

Press Release Author = Mini Mania

Industry = Automotive

Press Release Summary = In recognition of the International nature of both the Mini
Cooper business and the Internet itself, Mini Mania now offers its entire range of
over 10,000 products in all the major currencies of the world.

Press Release Body = Nevada City, CA - June 29th, 2006 Mini Mania, Inc.(tm), the
market leader in distributing and manufacturing lifestyle products and high quality
performance aftermarket parts for the "classic" Mini(tm) and BMW MINI Cooper(tm)
automobiles has further improved their already market leading Internet Website
www.Minimania.com . In recognition of the International nature of both the Mini
Cooper business and the Internet itself, Mini Mania now offers its entire range of
over 10,000 products in all the major currencies of the world. Current, real time
exchange rates now make it possible for everyone in the world to enjoy the great
products and services. And to insure that customer service continues to exceed
expectations a new 'Live Help' feature has been added. This allows consumers
throughout the selection and check out procedure to have easy and direct contact
with a live person for technical and administrative needs.

Mini Mania is celebrating all the new Website features by also introducing "Free
Shipping" on qualified Internet orders. Don Racine, owner of the company, is
excited about the contribution of the Internet to their traditional Catalog sales
distribution business. He says; "The Internet is for sure a major part of the future
of our business. The visual nature and instant communications of the Internet
enhances our ability to serve our customer with our technical expertise even with
conventional phone orders. We will continue to emphasis the growth of information
we make available on our site from the current 89,000 pages to a goal of 100,000
pages within the next 2 years. Our entire website is developed, houses and serviced
in house and this has allowed us to be very responsive to the almost 50,000 daily
visitors to our site."

About Mini Mania, Inc.

Mini Mania was founded in 1974 and has grown to become a multi million dollar market
leader that provides high quality aftermarket parts that include its own ULTRIK(tm)
line of high performance parts and very specialized services to a growing customer
base of approximately 50,000 consumers around the world.

Mini Mania solidified its market leadership position in 2001 by becoming the first
company in the US to import the then all new BMW MINI to use as a product and
performance test bed. Shortly thereafter, Mini Mania began to offer a suite of
"lifestyle enhancement products" that appeal to recent purchasers of the MINI
Cooper(tm) automobile

Mini Mania is headquartered in a 16,000 square foot state of the art facility in the
Northern California foothills outside of Sacramento. The company's dynamic web site
is truly a one of a kind information portal for any Mini Cooper enthusiast -
containing over 50,000 pages of unique content, augmented with 50,000 part number,
technical articles and interactive community forums. Each month 75-100,000
individuals access the web site for research and purchase of Mini Cooper parts and
accessories. www.Minimania.com

The company has just opened a standalone subsidiary in the UK
http://www.minimaniauk.co.uk/ to better serve the growing European market. For more
information - on the web: www.minimania.com, 800.946.2642, info@minimania.com


Web Site = http://www.minimania.com

Contact Details = Mini Mania
870 Gold Flat Road
Nevada City, Calif. 95959
530 470 8300 E-mail: info@Minimania.com

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